ARTISTIC STRATEGY AND POLITICAL COMMUNICATION
Keywords:artistic strategy, political communication, rationality of illusion, public dialogue, technological refinement, mythological absorption, regime of truth
The main research narratives of the article are: the influence of artistic strategy on the political communication in the condition of post truth; political imagination and regime of post truth; art and regime of truth; rationality of illusions in the political communication; the techniques of artistic suggestion in public dialogue. It deals with the principle of reliability, the legitimacy rituals in the hunting for the voters. It is analyzed the mythological transformation, imitative mythology of the modern medias. It is discerned the technological integration of art in religion and politics, communication actions that make its “generic” feature and the “generic” burden at the same time. Such notions as poetry, art and technology are connected with the unfolding of the techno- logical refinement in all spheres of human activity. The author explains the need of the mythological distortion as the basis for the building of reality. It deals with the PR- technology transformation as the particular case of the cultural-political project into undeniable social value. It is defined the role of the artistic and political projects as the communicative prosthesis. Simultaneously the author traces the ouster of illusion in public communication. He analyzes the mo- dalities of the communicative practice and communicative experience reduction in the socialization process as well as the technological perfection in the mythological representation. The special features of the mythological absorption as the negation of law and social subject are determined here. It is also defined the sense of the law rationality regarding the rationality of myth.
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