FIVE KINDS OF IMMORTALITY

CULTURAL PHENOMENON: CASE STUDY

Abstract

The author develops the idea that ancient Greek philosophy begins with attempts of the first theorists, especially Plato, to prove the immortality of the soul. For them, this meant, above all things, justifying that a person cannot escape moral responsibility or punishment for his wrongdoings. The author compares this kind of immortality, or this theory of immortality, to the ancient Greek concept of earthly immortality of the name. If a Greek had not achieved his glory in the creative realm of freedom (in politics, war, sports, knowledge, and arts), he did not get beyond the limits of his bodily existence. The first kind of immortality is also discussed in terms of Pla to’s moral pessimism, while the second kind of immortality is discussed in terms of moral optimism. Both kinds are considered in terms of the philosophical response to the question of a good and happy life. The third kind of immortality is defined by the author as Faustian immortality in the Modern Age. The concept of this kind of immortality is explained in terms of the Faus- tian individual, that is, based on J. W. Goethe’s idea of self-realization of personality through the activities of their native community. This kind of immortality is contrasted with the concept of escapist immortality, described by Russian artists, especially A. S. Pushkin and M. A. Bulgakov, as the greatest achievement of a modern creative person in the conditions of social unfreedom. Lastly, the concept of medial immortality is defined as a postmodern idea that the desired uniqueness of a personality is affirmed by its social acknowledgment via contemporary digital communication means, that is, medial means. The author’s main text contains important references to the Additions placed after the main text. To understand the dialogic nature of the research, Additions should be read alongside the main text, rather than after it.